Direct Mail Plus Digital
Increase Campaign
Response
by 23-46%
Seamlessly Track and Enhance your Direct Mail Results with Integrated Digital Technologies
Social Media Campaigns
Expand your direct mail campaign by hitting the same people through their social media profiles.
Online Ads and Follow-up
Re-engage website visitors who visited your website because of the direct mail piece with targeted ads on
the Google Display Network.
The results are in.
7 integrated digital technologies design to engage and convert your best targeted prospects bundled together in one package for maximum results.
It all starts with Direct Mail.
OMNICHANNEL MARKETING SOLUTIONS
PowerMail
Seamlessly combine your direct mail marketing with integrated digital advertising to maximize campaign impact.
Monitor your campaign results in real time from our cloud-based digital marketing platform.
The Full Power of Digital Integration
Combine your direct mail marketing with 7 integrated digital technologies to maximize your campaign’s impact! Go even further and add two additional technologies with video ads through YouTube and Google Discover Feeds.
Pre-match your client’s mailing list to social media accounts and deliver the ads to those
people before, during, and after the mailing arrives.
Social Match
Provide full transparency on when your mail is expected to arrive in homes and confirmation of delivery on scanned mail pieces.
Mail Tracking
Consumers who are signed up will
receive an email preview of the
mail arriving that day along with a
full color ride along ad.
USPS Informed Delivery
A dedicated local or toll free number for the direct mail campaign to track calls received. Full demographics given and a copy of the
recorded call.
Call Tracking
Re-engage website visitors who left without taking an action by reminding them of their interest through retargeting ads on the Google Display Network.
Online Follow-Up
Re-engage website visitors who left without taking an action by reminding them of their interest through retargeting ads on Facebook and Instagram.
Social Media Follow-Up
Identify Anonymous website visitors by knowing who visited the website from the
direct mail campaign and what actions they took.
LEADMatch
Capture attention and cut through the clutter with dynamic video in-stream ads! Serve video ads before users play their favorite YouTube videos to engage your audience.
YouTube Ads
Use the power of discovery to serve ads across Google feed environments including the Google Discover feed, YouTube homepage, and the promotions tabs in Gmail.
Discovery Ads
Finally, complete omnichannel attribution of your direct
mail marketing campaigns!
Live Reporting Dashboard
Easily monitor each element of your PowerMail campaign online LIVE through our convenient client-side reporting dashboard.
Download your hottest leads, sorted by geography, to set up and deploy direct mail retargeting programs that further increase conversions!